Jonathan Cotten and Barry Moore on Virginia This Morning

Local Good Feet Store owner and BBB CEO discuss customer care, the in-store experience, and community support 

RICHMOND, Va. (October 14, 2026) – Jonathan Cotten, owner of The Good Feet Store in the Richmond area, recently appeared on Virginia This Morning alongside Barry Moore, CEO of the Better Business Bureau, to discuss how The Good Feet Store approaches customer care and what sets the brand apart. 

A central theme of the conversation was Good Feet's customer satisfaction guarantee. Cotten described it as more than a policy. "It's our way of saying we are going to be working with you and supporting you," he said. "It's the start of a relationship, not the end of a sale." The guarantee reflects Good Feet's commitment to supporting customers throughout their entire journey, from the first fitting through every follow-up visit.

The segment also gave viewers a look at what to expect when walking into a Good Feet Store: 

• A personalized fitting where the team takes the time to understand each customer’s needs and activity level 

• An arch support system designed to work with the body over time, which is why Good Feet encourages anyone dealing with foot, knee, hip, or back discomfort to give it a try 

Moore closed the interview by pointing to the role businesses like Good Feet play in the community. He noted that an organization and owner like Cotten, who stands behind his promises and actively supports the people he serves, is exactly the kind of business the BBB is proud to recognize.

Acerca de The Good Feet Store
Fundada en 1992, The Good Feet Store es el fabricante y minorista líder en el mercado de soportes de arco con ajuste personalizado de primera calidad. Cuenta con más de 250 tiendas de venta minorista en los Estados Unidos y en el extranjero. Diseñados para brindar comodidad y alivio del dolor con más de 400 estilos, flexibilidades y tamaños, los soportes de arco Good Feet con ajuste personalizado para las necesidades y preferencias precisas de sus clientes están respaldados por una garantía limitada de por vida del fabricante. The Good Feet Store opera con un enfoque integral para maximizar el rendimiento y garantizar estándares de calidad consistentes. Los soportes de arco Good Feet se fabrican en una instalación de última generación en Carlsbad, California, y se suministran exclusivamente a sus tiendas de venta minorista. Cada ubicación de Good Feet Store cuenta con especialistas en soporte de arco Good Feet bien capacitados que brindan a los clientes un ajuste personalizado, gratuito y sin compromiso. Para obtener más información sobre The Good Feet Store y los soportes de arco Good Feet, y ver las reseñas de clientes reales sobre Good Feet Store, visite goodfeet.com.